Friday, February 1, 2013

AMD tries to highlight their products with staged release of info

This is kind of old news by now but I thought I'd bring it up anyway since there is quite a bit of AMD vs Intel going on lately.
The Tech Report published an email they got from an AMD employee a few months ago. The email is regarding their A8 and A10 "APUs", which are CPUs and GPUs on the same chip. Basically, what AMD told The Tech Report was this, "post GPU benchmarks before the product is released. This will highlight the strength of the GPU we are using in our product. However, you are not allowed to post CPU benchmarks for a month or so".

The Tech Report says that the first article always creates the most buzz, so if they are only allowed to post benchmarks where the A8 and A10 perform well in, then the overall opinion of those products would be higher than if they posted everything (including the benchmarks where they aren't that good in) at the same time.

I highly recommend you guys read both of these articles:
Original article on The Tech Report
AMD's response on The Tech Report